GlobalWebIndex reports that 90 percent of internet users aged 16 to 64 now watch online videos each month, which would translate to more than half of the world’s total population if we applied that figures across all of the world’s internet users. All the essential data you need to understand the local digital landscape in more than 240 individual countries and territories around the world. Almost without exception, the companies and brands that succeed over the long-term are those that successfully satisfy people’s wants, needs and desires – not those who’ve jumped on a bandwagon, created an isolated ‘viral’ campaign, or jumped at every shiny new toy without a clear strategy. Global digital identity 15 Regulatory considerations 17 Governance in blockchain consortia 19 Regional analysis 21 Concluding thoughts: The road taken 24 Appendix 25 Endnotes6 3 Contents. Moreover, people use different devices at different times and for different needs, so marketers must go beyond technical considerations to understand the various use cases and contexts for each device when building their plans. Use of Voice Search and Voice Commands by Country January 2020 DataReportal. Public Concerns About What's Real or Fake on the Internet January 2020 DataReportal. Share of Web Traffic by Device January 2020 DataReportal. Ambreena Budaly, Global Director, Social Media Strategy at LEGO Group. More than 4.5 billion people now use the internet, while social media users have passed the 3.8 billion mark. More than 1 billion of these ‘unconnected’ people live in Southern Asia (31 percent of the total). All the data, insights and analysis you need to understand the global state of digital in October 2020. Our 240+ local country reports will be a good place to start, but you can also take simpler, more everyday steps to learn. 56 percent of adults aged 18+ around the world surveyed by The Reuters Institute for the Study of Journalism said that they were “concerned” about what is real or fake on the internet, up from 54 percent in the previous year’s study. On the flipside, can you really justify ignoring the big trends, just because they don’t appeal to you on a personal level? Across mobile devices and computers, GlobalWebIndex reports that we now spend an average of 2 hours and 24 minutes per person, per day using social media, up by 2 minutes per day since this time last year. This trend is even more visible in the latest data, with Asian apps and websites commanding an ever-increasing share of global activity. Overall, in retail, the impact was not a decline but a shift in buying behavior. The World Payments Report 2020 from Capgemini is the leading source for data, trends and insights on global and regional non-cash payments, the key regulatory and industry initiatives (KRIIs), and today’s dynamic payments environment. However, gender is also a critical factor, with data from the ITU showing that women are more likely to be ‘unconnected’ compared to men. Qihoo 360, a Chinese internet security company that is best known for its antivirus software, popular web browser, and mobile app store, takes Alexa’s tenth spot. More than 2 billion people have come online since the first mention of ‘The Next Billion’, but just over 40 percent of the world’s total population – roughly 3.2 billion people – remains unconnected to the internet. Read more → 2020 GLOBAL DIGITAL OVERVIEW. App Annie reports that 6 of the world’s 10-most used non-game apps in 2019 belong to Chinese companies, while 4 of 2019’s top 10 games by monthly active users were developed by Chinese companies. However, it’s important to stress that the data do not indicate that TikTok’s success has come at the expense of any of the Western social networks. But how can we translate these findings into more efficient and effective plans? It’s no longer enough to watch what’s going on in your own backyard (or valley); global marketers who want to stay ahead of the curve need to broaden their horizons, and look to other parts of the world for insight and inspiration. Remember that this is just a snapshot though; you can dig deeper into our complete collection of Digital 2020 resources on this handy index page, or head over to our library to find all of our reports from the past 9 years. Social media’s role in the purchase journey continues to expand, with 43 percent of internet users around the world aged 16 to 64 now saying that they use social networks when researching things to buy. Mobile games are also big business, with App Annie reporting that the world’s mobile users spent more than US$65 billion on game apps and game-related in-app purchases in 2019, accounting for more than 70 percent of total consumer spend on mobile apps in the past 12 months. In previous editions that’s been which emoji people use most on Twitter (we’ve included that in this year’s report too), or the discovery that Yahoo! However, when we consider the extent of app offerings available to today’s mobile users, this is perhaps unsurprising. Use of Ad Blockers Around the World January 2020 DataReportal. Top tip: don’t just rely on research; go out onto the web and into social media and watch what’s happening for yourself. Data shared with us by App Annie reveals that mobile apps now account for 10 out of every 11 minutes we spend using mobile devices, with web browsing only responsible for 9 percent of our mobile time. Digital’s role in our lives has reached new heights, with more people spending more time doing more things online than ever before: The number of people around the world using the internet has grown to 4.54 billion, an increase of 7 percent (298 million new users) compared to January 2019. Use of Mobile Apps by Category January 2020 DataReportal. The World Economic Forum publishes a comprehensive series of reports which examine in detail the broad range of global issues it seeks to address with stakeholders as part of its mission of improving the state of the world. Overview of Reddit's Global Users January 2020 DataReportal. Every year when we’re producing these reports, we spot something fun in the data. This session explores how social media data can help policy makers, NGOs, and a wide variety of other organisations identify and track trends in broader internet adoption and ICT use. The 2020 Digital Trends report, is based on a global survey of almost 13,000 marketing, advertising, ecommerce, creative and IT professionals working for both brands and agencies. App Annie’s new State of Mobile 2020 report also reveals that games account for the greatest share of mobile app downloads – more than 1 in 5 of the total – and drive 70 percent of worldwide consumer spend on mobile apps. Ranking of the World's Top Social Media Platforms January 2020 DataReportal. The platform has attracted more than 70 million new monthly active users (MAUs) over the past 12 months, to reach a total MAU figure of 322 million at the start of 2020. Try exploring cultures too, by constantly asking yourself what’s different about what you’re seeing compared to what you expected. A quick search reveals almost 250 million posts have been published to the platform using #dog, compared to just 200 million for #cat. Understanding that context, here are the six key takeaways from This Year, Next Year: Global 2020 End-of-Year Forecast Report: Digital advertising is expected to grow by 8.2% during 2020, excluding U.S. political activity. But where exactly are we spending all of that social time – and just how big is TikTok? Meanwhile, across all online shoppers aged 16 to 64, search engines are the first choice for people who are actively researching brands, products and services to buy, with more than half (53 percent) of GlobalWebIndex’s survey respondents saying that they use these tools. Sina Weibo has also been enjoying impressive growth, with recent trends suggesting that the platform’s MAU numbers should pass the half-billion mark within the next few months. Yet, it’s not a technology report. Hopefully our Global Digital Reports help, but maybe a better answer is less, not more. For reference, the average search index for ‘dog’ in 2019 was 90, compared to an average of 52 for ‘cat’. Overview of Pinterest's Global Advertising Audience January 2020 DataReportal. The key takeaway here is that there is no silver bullet when it comes to “closing a sale”, and marketers would do well to consider the full scope of the consumer purchase cycle – from initial discovery through to purchase, and even post-purchase activities – when devising their plans. Title: Global Digital Transformation Survey Report 2020 Author: FUJITSU LIMITED Subject: Digital Transformation Contributes to Providing Value to Society The Report also addresses inclusion in education, drawing attention to all those excluded from education, because of background or ability. In its latest list, Alexa [note: not the voice assistant] places China’s Tmall in third place in the global website rankings – that’s ahead of both Facebook and Baidu, and 10 place higher than its top Western competitor, Amazon. Roughly half of the 3.7 hours that people spend using mobile phones each day is spent using social and communications apps, meaning that these platforms account for the same share of our mobile time as all of our other mobile activities put together. I hope you’ve found these numbers and insights useful, and that they’ll help you to deliver another year of impressive digital growth all of your own. Kinds of Online Content Consumed by Internet Users Each Month January 2020 DataReportal. The 497 million MAUs that the platform reported in November was buoyed by an annual increase of 51 million new users, equating to year-on-year growth of 11 percent. In this quarter’s report, social media users pass the 4 billion mark as social media growth rates accelerate. If we allow roughly 8 hours a day for sleep, that means we currently spend more than 40 percent of our waking lives using the internet. Read our global insights and regional reports: THINK FORWARD 2020. Despite various challenges over the past few years, Facebook is still top of the pops when it comes to social. Many marketers in the West remain skeptical of esports, perhaps because they see little evidence of their popularity in their own lives. App Annie reports that video apps accounted for 5 of the world’s top 10 non-game apps ranked by consumer spend in 2019. Global Digital Agriculture Market Report 2020 - Industry Analysis Size Share Trends Segment and Forecasts to 2025 (Based on 2020 COVID-19 Analysis) Published: Aug-2020 | Format: PDF | Maia Research | Number of pages: 119 | Code: MRS - 758079 App Annie reports that the world’s smartphone users downloaded more than 200 billion mobile apps in 2019, spending a total US$120 billion on apps and app-related purchases over the past 12 months. Overview of the Smart Home Devices Market January 2020 DataReportal. Our love affair with apps shows little sign of slowing either, despite the rise of ‘progressive web apps’. in 2020, helping L&D scale learning globally Online learning budgets increasing 9% Spend less 18% Spend the same 57% Spend more ILT budgets decreasing 38% Spend less 27% Spend the same 21% Spend more 25 50 2020 Workplace Learning Report L&D budget & buy-in 5. In line with its mandate, the 2020 GEM Report assesses progress towards Sustainable Development Goal 4 (SDG 4) on education and its ten targets, as well as other related education targets in the SDG agenda. With most shoppers demonstrating that they’re equally happy to engage with connected devices and physical-world properties in equal measure – often simultaneously – it’s increasingly clear that these ‘lines’ only exist in marketers’ heads and budgets. Skip to content. Across the full top 20 sites, Alexa includes 5 Chinese ecommerce sites, 4 of which belong to Alibaba. There’s little doubt that many of us really are increasingly concerned about our digital privacy, but we’re also increasingly likely to adopt devices and technologies that are specifically designed to create and share even more intimate data about our lives. ALL RIGHTS RESERVED 2020 GLOBAL DIGITAL AD TRENDS / 14 +9% YOY CHANGE Source: eMarketer $151.3 $129.3 US Billions $120 $80 $60 $0 $100 2019 2020 $94.6 $79.8 CHINA $19.6 $21.6 UK $13.4 $14.2 JAPAN $8.6 $9.4 GERMANY $40 $20 +17% YOY CHANGE +19% YOY CHANGE +10% YOY CHANGE +6% YOY CHANGE $140. Digital 2020. Gaming, voice interfaces, and esports are all hugely popular with global audiences, yet continue to be underrepresented in the media coverage, in marketing plans, and in brands’ budgets. But social commerce hasn’t caught on to the extent that many marketers might have hoped. The Reuters Institute Digital Report reveals new insights about digital news consumption based on a representative survey of online news consumers in the USA, UK, Germany, France, Denmark, Finland, Spain, Italy, Urban Brazil and Japan. Meanwhile, the latest data from Statista shows that worldwide ecommerce spend grew significantly during 2019, although – as one might expect – growth rates varied by category. At a global level, the average ecommerce shopper now spends almost US$500 on online purchases of consumer goods each year, although Statista reports that this varies significantly by country, from an average of US$1,441 per person in South Korea, to just US$20 per person in the Philippines. Annual Ecommerce Revenue Growth by Category January 2020 DataReportal. With 92 percent of the world’s internet users now connecting via mobile devices, this figure may be lower than some might expect, but various data points reveal that computers continue to play an important role in our connected lives. More importantly, is it a sustainable solution that justifies a steep learning curve (VR, anyone?). Moreover, various data points in this year’s reports point to what we might call a ‘digital privacy paradox’. Privacy remains an important issue for internet users around the world, and the latest research finds that we’re more concerned today than we were this time last year. This follows nearly a decade of double-digit growth, including the last six years, when it was better than 20% globally. Most Used Emoji on Twitter January 2020 DataReportal. Worldwide, ecommerce consumers are more likely to purchase through a mobile device than through a laptop, although the data reveal that most people use both devices for their online shopping, depending on the type of product they’re buying and the context of their shopping activities. Furthermore, the latest data from Statcounter reveal that roughly 53 percent of all web page requests now come from mobile phones, but that computers still account for 44 percent of the total. Some important challenges remain, however, and there’s still work to do to ensure that everyone around the world has fair and equal access to life-changing digital connectivity. Let’s finish with three top tips. Home; 2020 Report . It’s worth noting that in-app purchases are an increasingly important part of the gaming industry, with GlobalWebIndex reporting that 8 percent of all internet users aged 16 to 64 purchased some form of game-related “DLC” (downloadable content) in the past month alone. Digital, Digital 2020, Local, Canada, Americas, Northern America, Tracking ICT Trends Using Social Media Data, The Outlook for Digital Marketing in 2021. Average Annual Revenue Per Ecommerce Shopper for Online Consumer Goods Purchases January 2020 DataReportal. Don’t just search for product-related hashtags, though. 2 Introduction: The evolution of blockchain M ORE THAN A decade has passed since the introduction of what we know today as blockchain technology. However, these figures are based on absolute ecommerce spending, and don’t factor differences in average income and each country’s overall economic strength. Clicca qui per scaricare la versione globale: DOWNLOAD. Thank you! The average internet user now spends 6 hours and 43 minutes online each day. The latest data show that average ecommerce spend on consumer goods in India has increased by 43 percent compared to 2018 figures, but is still below US$50. Our report has been a trusted resource for policymakers, journalists, businesses, and NGOs over the last ten years, during which we’ve consistently tracked consumer digital behavior around the world to bring you a comprehensive, scalable, and replicable resource for identifying your audience and building your digital strategies with confidence. YouTube still commands the greatest share of the world’s online video viewers, and our calculations indicate that roughly 3 billion people watch at least one YouTube video each month [note: YouTube itself reports 2 billion signed-in viewers each month]. This growth is clearly fuelling social media use. We’ve dedicated a significant portion of our Digital 2020 April Global Statshot Report to exploring these extraordinary trends, but this update also includes all of the usual data points that we cover in our ongoing series of Global Digital Reports too, including detailed analysis of how people around the world are using the internet, social media, mobile devices, and ecommerce. Mobile internet users account for 91 percent of the global online population. Sin embargo, no es un reporte tecnológico. Share of Mobile Time Spent by Mobile App Category January 2020 DataReportal. Regardless of country differences, however, TikTok climbed to sixth place in the global mobile app rankings by monthly active users for 2019. As we detailed above, China’s ecommerce websites are already amongst the world’s most-visited online destinations, so it might not come as a surprise that China leads the way in GDP-adjusted ARPU rates.